The Founders
Two brothers who led AI and data strategy at the world's largest consumer brands — and saw the same problem from different angles.
Sander Ardinois
Managing Partner
Spent a decade inside global retailers like H&M and Nike. Scaling & leading AI at enterprise level, impacting the entire value chain.
Pieter Ardinois
Managing Partner
Built four companies from scratch, then ran enterprise information and operations at a leading consulting firm. He thinks in systems and builds operating models that work.