We live in an information society. This has been broadly accepted for decades. Executives nod along in strategy meetings. “Data is the new oil” has become so worn it’s almost meaningless. What has not followed is a corresponding reorganisation of how organisations are designed and managed.

Walk into most organizations and you’ll find structures designed for a different era entirely. Hierarchies built to coordinate physical production. Planning cycles calibrated to stable, predictable markets. Information systems that treat data as exhaust—a by-product of “real” work rather than the work itself.

The shift was acknowledged but the organisational response never fully materialized.